Two weeks for the full production
We had around 14 days to complete the commercial introducing HELL AI, including preparation, filming and post-production. weareEnigma produced the project together with Vision Studio. Planning the shoot and the 3D work had to happen together from the outset.
Filming against LED walls
Much of the footage was shot against LED walls. The performer and physical set elements were surrounded by environments built in 3D; live action and animation formed the world of the commercial together. Camera movement, lighting and backgrounds were therefore planned as parts of the same scene.
From the shoot to television versions
Post-production brought together the live-action footage, 3D animation and VFX transitions. The finished material was adapted into several versions for national television. The short schedule covered the whole process, from organising the production to delivering the final versions.
