From the tender to the storyboard
HELL Energy selected our team through a tender to produce the commercial. We developed the concept together, then used the approved storyboard as the basis for the shoot. It set out the scenes and shots that would make up the finished film.
A large crew and cast of extras
The shoot brought together a large crew and many extras. Organising the scenes, coordinating the performers and preparing the technical setup were closely connected: every department worked towards the images planned in the storyboard. The making-of film and photographs show parts of that shared work.
One campaign, over 50 countries
We created more than 20 versions of the commercial for the campaign’s different placements. All of them followed the concept developed together. The finished campaign reached audiences in more than 50 countries.
